Introducing East Asia Access Consulting (Founded 1995)

Doing Business with the 'Inscrutable'- Are you sure you're up to the task?

The Confucian Century is now upon us. Since China's entry into the WTO, the world economy has rapidly gravitated towards the Middle Kingdom. However, with cultural values completely independent of the West, if not diametrically opposite to it, China represents an enormous challenge and enigma to Western business leaders seeking a market there.

To date, cultural briefing on China (and East Asia) has largely been confined to demographic, economic, marketing or risk analyses. There has hardly been any cultural briefing focused on the psychological/behavioural understanding of one's clients/customers/negotiators/ managers as individuals. This lack of psychological understanding of a culturally alien market such as China is the single most important reason of business failures in East Asia.

Yes, there have been an overwhelming number of psychological/marketing/management studies done on the Chinese. Unfortunately, most of them have been based on the Western constructs of "individualism" and "collectivism". Such studies invariably end up telling us more about their constructs per se rather the Chinese psyche that they are supposed to illuminate.

Surely, there have also been a mountain of books written on how to do business in China/East Asia, including a number of best sellers. However, most of them are speculative and subjective in nature, based on anecdotal evidence rather than solid scientific data to back up their claims.

To address this critical knowledge gap, East Asia Access Consulting is dedicated to empower Western business executives with a high level of psycho-cultural competence that will ensure their success in China as well as East Asia as a whole.

With our exclusive expertise, we are able to help you unlock the inscrutable Confucian mind in a way that no other consulting firm can do. The paradigm we have developed makes understanding the Chinese psyche as simple as ABC, which will give you an enormous advantage over your business competitors.