Dr. Stephen Cheng

Dr. Cheng is widely recognised as the founder of East Asian psychology for developing the first psychological paradigm that fundamentally characterises the Chinese and other East Asians from an indigenous, Confucian perspective, and differentiates them from Westerners. 

Until Dr. Cheng introduced his paradigm in the mid 1990's, psychological studies of East Asians had to depend mostly on Western constructs such asindividualism-collectivism, as there was simply no other viable paradigms by which the East Asian psyche could be scientifically studied from an indigenous perspective. 

A graduate of the University of Hong Kong in the early 70's, Dr. Cheng has earned three other  university degrees in Australia (Melbourne, U.W.A. &Murdoch) culminating in a Ph.D. in psychology. Dr. Cheng has worked in a range of professions, published a number of journal articles and presented over nearly 200 papers/seminars/workshops in a number of countries, including Australia, Hong Kong, Italy, Japan, Singapore, China, Taiwan and the United States. He has provided consultations to a wide range of disciplines, including international business, management, marketing, economics, counselling, education, medicine, occupational therapy, psychology and psychiatry, but always maintaining a focus on the cultural, psychological and behavioural patterns of East Asians, and their implications to business/professional success with East Asian clients/customers/students. 

Having reached such a critical mass of expertise on the Confucian psyche from virtually every professional perspective, Dr. Cheng is able to enhance your understanding of the Chinese mind in a way that no other China expert can, and to apply it effectively and successfully to your business/marketing/management/negotiation strategies in China. 

Dr. Cheng is a Member of the American Psychological Association. He is recognised in Marquis Who’s Who in the World as well as the Cambridge Outstanding Intellectuals of the 20th Century.

In the cut-throat Chinese market, can you afford to get second-rate advice?